How to Run a Competitor Analysis in 30 Minutes
By 2Nfinity
Define Your Competitor Set
Pick 2-5 direct competitors. Not everyone in your space—the ones taking share from you or you're losing deals to.
What to Analyze
- Website positioning and messaging
- Product/service offerings
- Pricing and packaging
- Recent content, blog posts, campaigns
- Social media presence and engagement
- Customer reviews and feedback
Run the Competitor Analyzer Tool
Input your competitor URLs. The tool will pull their site structure, messaging pillars, and key differentiation points in minutes.
Find Your Gaps
What are they doing well? What are they missing? Where's the opening for your positioning?
Document Findings
Export the analysis. Share with your team. Use it to inform:
- Product roadmap
- Marketing messaging
- Pricing strategy
- Content ideas
Repeat Monthly
The best companies track competitors continuously. Schedule this analysis monthly so you catch moves early.
Ready to put these guides to work?
Go to Dashboard